3 people look at a thought bubble with icons about media

Grasp and Shape Meaning

Master’s module Media and Their Publics

Certificate

from the University of Graz

ECTS credit points

24

Module begins

summer semester

Module duration

2 semesters

Languages of instruction

German

Added value

practice, network, skills

How media and public spheres work

In the module “Media and Their Public(s),” you will learn how images, texts, sounds, and their combinations are used to appeal to various publics. You will engage hands-on with the central topic of how content design is shaped by socio-cultural contexts and the desired target audiences. The module combines scholarly and historical aspects of communication with the creation of your own media content. In this way you will experience how analysis and creativity are intertwined.

General Information

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What can you expect?

You will receive an in-depth introduction to:

scholarly and historical discourses on media and mediality
the socio-cultural embeddedness of media
the target-oriented application of media for different communication contexts

You will gain an in-depth understanding and practice of

the use of your media competence in the creation of media content
the sensitive development of media content that is tailored to specific publics
your understanding of the requirements of specific communication contexts

You will test prevalent formats in various media, discuss them with your peer group, with your instructor, and with representatives of different professional groups. Finally, you will revise and present a portfolio of your work.

Module curriculum (in German)

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What are you capable of afterwards?

Reflecting on media and mediality
Applying scholarly approaches
Creatively and purposefully creating media content
Using language adaptively
Understanding economic and legal contexts

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Who can choose the module?

As a student of any master’s or diploma programme, you can choose the master’s module as part of your free elective courses. In the following master’s programmes, the module is also incorporated in the curriculum:

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Application

There are 2 steps to applying for this master’s module:

Complete a brief application form by the application deadline, Oct. 1, 2024–Jan. 15, 2025.
You will receive a message by the end of January 2025 at the latest telling you whether you have been accepted.

Please inform yourself well in advance about the admission requirements.

What can you expect?
What are you capable of afterwards?
Who can choose the module?
Application

3 reasons for choosing this Master’s module

more career opportunities

through enhanced professional skills and a meaningful linking of scholarly knowledge with practical know-how

Multilayered practice

through individual work, feedback rounds, and presentations in interactive courses

Versatile supervision

learning and creating in small groups of fellow researchers as well as professionals from various fields

„Theater is not only a complex art form, but also a public medium in which socio-political issues are negotiated and society is structurally reflected. Text, stage, direction, actors and various other means convey meaning and cause certain effects. In the Master's Plus programme, you will learn to recognize the many levels on which interaction and communication take place.
“

Prof. Andrea Vilter, Intendantin des Schauspielhaus Graz

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Prof. Andrea Vilter, Director of the Schauspielhaus Graz

What does theater need in the 21st century?

A lot, says Andrea Vilter, director of Schauspielhaus Graz. It is essential to integrate the issues that our society is facing in the 21st century into the theater and to play an active role in shaping developments. In order to meet these requirements, new forms and narrative styles must be found. The dramaturge and graduate of journalism, literature and theater studies talks about these and other issues in the Master´s module Media and their Publics.

Module curriculum

: mastermodule(at)uni-graz.at

: +43 316 380 - 2286

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