Honorary doctorate for marketing expert

Rector Peter Riedler (right) ceremoniously presented Lisa Scheer with an honorary doctorate from the University of Graz. SOWI Dean Thomas Foscht (left) and Vishal Kashyap from the Institute of Marketing congratulated her. Photo: Gasser

The University of Graz awarded Lisa K. Scheer, an internationally recognized expert in the field of business-to-business marketing, an honorary doctorate on Thursday, 13 June 2024, at the request of the School of Business, Economics and Social Sciences.

In his welcoming speech, Rector Peter Riedler emphasized the significance of this award: "The University of Graz is proud to honor Lisa K. Scheer, an outstanding scientist of international renown. The honorary doctorate is a recognition of her extraordinary contributions to science and teaching. Her pioneering research and international collaborations have earned her worldwide recognition and respect."

Dean Thomas Foscht paid tribute to her special services to the faculty: "Lisa K. Scheer has not only achieved great things through her groundbreaking research work, but also through her strong commitment to young scientists and her close ties to the University of Graz."

Scheer has been closely associated with the School of Business, Economics and Social Sciences at the University of Graz for many years. She has given numerous guest lectures and seminars, which have contributed to deepening scientific relations between the University of Graz and international research institutions. In 2020, she accepted an affiliate professorship for business-to-business marketing and has since made a significant contribution to research funding at the university.

Impressive career
Lisa K. Scheer is Emma S. Hibbs Distinguished Professor at the University of Missouri. Her research focuses on interorganizational relationships in marketing, particularly trust, interdependence and fairness. Her work has been published in numerous renowned journals and has been recognized worldwide. In addition to her research, she is actively involved in the academic community.

Konstantin Tzivanopoulos

Related news

Legal scholar Clarissa Groß on European values at the EU’s external borders

The tense situation in the Spanish exclave of Ceuta has been making headlines for weeks. The exodus of thousands of Moroccans has once again placed migration and border policy at the very top of the EU’s agenda. Clarissa Groß, a research assistant at the Institute for European Law, is examining the reform of the Common European Asylum System (CEAS), the design and practical implementation of the new border procedures, and their compatibility with the right to personal liberty as part of her doctoral thesis. She recently visited the Greek island of Lesbos, which remains a migration hotspot, to assess the situation on the ground.

Graz is a magnet for 750 physicists: international conference on campus

Whether in mobile phones, medical devices or solar power systems: physical phenomena are part of our everyday lives. The vast scope of this discipline will be explored at a major conference taking place at the University of Graz from 20 to 25 September 2026. More than 750 scientists will transform the campus into a European hub for physics.

A fresh start, a calling, holidays: what draws people from other career paths to teaching

They used to develop software; now they teach maths in the classroom. Career changers are expected to help address the shortage of qualified teachers in Austria’s schools. In their doctoral theses at the Institute for Educational Research and Teacher Training at the University of Graz, Melanie Gürentz and Claudia Mair examined how these new teachers perceive their new professional roles.

Talent Talks bridge the gap in career guidance

The Styrian Chamber of Commerce (WKO Steiermark), the Styrian Chamber of Labour (AK Steiermark) and the AMS are joining forces when it comes to training young people and, through the “Talent Talks”, are creating a seamless pathway to career guidance. This takes preparation and follow-up support – just in time for the start of the term and the scheme’s tenth anniversary – to a whole new level. A new survey conducted by the Talent Centre among 2,687 former participants to mark the anniversary shows just how important this development is. Of the young people who received follow-up support from the Talent Report, 74.6 per cent stated that they had a good understanding of their own strengths and talents following the Talent Check. Without follow-up support, the figure was 66.5 per cent – a significant difference of 8.1 percentage points.